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Facebook Admits Concern Over Ad Blockers

Business Insider reports that Facebook is admitting its concern over ad blockers. And it should be concerned: The social media giant makes about 96% of its revenue from advertising, so if more people start using ad blockers on all of their devices, there could be a major impact on Facebook's financials. BI reports that Facebook flagged ad blocking technologies as a major risk factor in its annual 10-K filing, "noting that they have impacted its ad revenue 'from time to time.' Even so, the warning about ad blockers comes as Facebook delivered "blockbuster fourth-quarter financial results and as its ad business appears to be firing on all cylinders."

Read the whole story at Business Insider »

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