Who needs scientific proof that hot dogs and ketch
up go hand-in-hand when Heinz has a "Wiener Stampede" of dachshunds attacking their
favorite condiments in the brand's third quarter Super Bowl ad.
The 30-second ad aims to showcase Heinz as a more than just ketchup. The campaign builds on Heinz's 2015 ad campaign
"Ketchup’s Got a New Mustard," that introduced mustard to the Heinz family.
The Super Bowl commercial launches a new campaign called "Meet the Ketchups," which introducing the entire
family of Heinz ketchup, including Organic, Simply Heinz, Sriracha, and even Heinz in the iconic glass bottle.
In it, a massive group of dachshunds dressed in hot dog costumes make a beeline
for various Heinz ketchup flavors, including a kid dressed in a to-go ketchup packet. Watch it here.
A 60-second version of the ad offers viewers a closer look at flavor options, and, of
course, more dogs. See it here.
Heinz tapped the same agency that created its mustard campaign, DAVID, Miami, to create this
campaign.
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