ITV has signed a two-year sponsorship deal with Peugeot for its Six Nations rugby coverage. The car brand’s media agency, OMD UK, brokered the estimated GBP2 million deal. ITV will air sponsorship bumpers at the start and end of commercial breaks. In addition, online ads and activation, including creative executions, will appear on the broadcaster’s online and catch-up platform, The ITV Hub. Havas Worldwide and its digital and data shop, Havas Helia, created the work.