Bud Light Video Features Ronda Rousey

Bud Light is promoting a video featuring mixed martial artist Ronda Rousey to complement its Super Bowl TV spot starring comedians Amy Schumer and Seth Rogen.

Rousey shot the content last month in LA with Schumer and Rogen, with Schumer posting an Instagram photo from the set that spurred rumors about Rousey’s role in Bud Light’s Super Bowl spot. And while Rousey is not in the spot, the new video has her playing an active role in the #BudLightParty, as Schumer and Rogen’s security guard who “tackles” the issues

The Bud Light Party campaign also features a new Spanish-language spot, “Voto,” featuring actor Michael Peña that broke Sunday on ESPN Deportes.



This marks the first time that Bud Light has launched both English-language and Spanish-language spots on Super Bowl Sunday, and the first time that Bud Light has aired an original Spanish-language spot during Super Bowl Sunday.

This new campaign celebrates bringing people together, no matter what language they speak, for fun over a beer.

The Bud Light Party is the first campaign to bring to life Bud Light’s new “Raise One to Right Now” tagline, designed to provide a unique and light-hearted Bud Light perspective on timely cultural moments.

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