• by Amy Corr  @MediaPostOTL, February 9, 2016

Following a review, Alaska Airlines named Mekanism as its agency of record. Wongdoody previously handled the account. The agency plans to open a Seattle office this month to service the airline and additional Seattle-based such as Amazon, Nordstrom Rack and Starbucks. Alaska Airlines unveiled a new brand identity last week, created by Hornall Anderson. The revamp includes a new signature wordmark, logo and color palette. "As we look to grow our Seattle hub and expand into new markets, now is the time to execute on a new creative campaign that complements our newly refreshed brand," said Sangita Woerner, vice president of marketing for Alaska Airlines. "This is a momentous time for Alaska, with their first brand refresh in 25 years," said Pete Caban, partner at Mekanism. "We are incredibly excited to roll-up our sleeves and begin working with this much-loved and iconic brand. Our new Seattle office will put us on the ground locally to support our Alaska partnership, while also providing opportunities for growth amongst the numerous blue chip businesses in the region." Alaska Airlines spent $14.6 million on measured media in 2014 and $7.6 million the first nine months of 2015, according to Kantar Media.