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UKTV Unveils New W Look

  • Campaign, Wednesday, February 10, 2016 7:18 AM

UKTV has unveiled the new look of its W channel, which will replace Watch in a rebrand next week that is aimed at women in their thirties. The design agency Art & Graft worked on the diamond-shaped geometric branding, which is targeted at "aspirational go-getters who seek high-quality escapism", but the shop insisted the rebrand was not "overtly feminine". W launches on Monday.

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