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TV Ads Most Influential Among All Age Groups

  • eMarketer, Wednesday, February 17, 2016 12:01 PM

A survey conducted last month shows that political TV ads remain the most effective influencer among all age groups. The data also shows that 18-34s (millennials) are the most influenced by political advertising. Some 38% of millennials surveyed find TV ads to be extremely or very effective in influencing their voting behavior. Social media ads are a close second with 35%.

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