Adlman will be responsible for managing and growing the company’s programmatic offerings across all platforms for its large portfolio of brands, including Vogue, Vanity Fair and The New Yorker.
According to Lisa Valentino, SVP of Condé Nast Media Group and CRO of Condé Nast Entertainment, Adlman will be “instrumental” in expanding the company’s existing programmatic advertising offerings. He will report to Valentino.
Adlman will lead the company’s efforts across programmatic technology, operations and sales. According to a statement from the company, he will also “build and oversee a team of programmatic specialists” responsible for selling products and aligning with the integrated sales team.
Condé Nast’s portfolio is “a tremendous opportunity to build a leading programmatic offering for the industry,” Adlman stated.
Most recently, Adlman served as vice president, publisher development, Americas at PubMatic, where he led the teams responsible for implementing programmatic technology and strategies for the top 100 comScore publishers.
Before joining PubMatic, he was vice president, strategic development and publisher sales for the email transaction platform, Pontiflex, now known as Crossboard Mobile.
Last December, Condé Nast Digital claimed that its revenue had increased 40% year on year, thanks to "robust performances" from programmatic and creative solutions.
Wil Harris, the head of digital at Condé Nast, stated at the time: "We are finding that many of our clients like the convenience of trading with us in a private marketplace, and we have seen this element of the programmatic market become much more important for us than the open market."