Stolichnaya vodka launched a pair of "naked" ads to offset the
March issue of Playboy, the magazine's first sans naked models. Each ad shows naked Stoli labels, missing the bottles and caps. The first ad reads: "Here's to leaving just a little to the
imagination," leaving the labels and cap, and "The only topless photo in this issue," when the cap is removed. The second ad shows a spread of labels with the copy: "Unlike the playmates, you can
bring these beauties home." See the ads here and here, created by The Martin Agency.
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