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O2 Chief Executive Says Intrusive Mobile Advertising 'Is Not Tenable'

  • Campaign, Monday, February 22, 2016 6:10 AM

The chief executive of O2 has warned that the current environment for mobile advertising "is not tenable" because it is too intrusive and the ad industry must unite to produce more "lean advertising." Ronan Dunne said in an interview with Campaign that phone carriers and advertisers need to cut back on "a lot of what can only be described as intrusive forms of advertising that are probably going beyond what customers reasonably want and expect."

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