• by Steve McClellan  @mp_mcclellan, February 22, 2016

It’s no secret that Democrats and Republicans can’t agree on whether it's day or night, let alone pass legislation that might be meaningful to the country.

So JetBlue and its agency MullenLowe decided to do a social experiment/marketing campaign — in this era of “political rancor” -- designed to build consensus among the passengers on one of its flights.

Called “Reach Across The Aisle,” the campaign highlights customers on a flight from Boston to Phoenix who were all given the chance to win a free flight to one destination. The catch: everybody on the flight had to agree on a single destination or no deal.

Check out the process as it unfolded on the flight here. 

The credits follow: