Jet Blue: Consensus Builder

It’s no secret that Democrats and Republicans can’t agree on whether it's day or night, let alone pass legislation that might be meaningful to the country.

So JetBlue and its agency MullenLowe decided to do a social experiment/marketing campaign — in this era of “political rancor” -- designed to build consensus among the passengers on one of its flights.

Called “Reach Across The Aisle,” the campaign highlights customers on a flight from Boston to Phoenix who were all given the chance to win a free flight to one destination. The catch: everybody on the flight had to agree on a single destination or no deal.

Check out the process as it unfolded on the flight here

The credits follow:  

JetBlue  Reach Across The Aisle

Client: JetBlue Airways

Agency: MullenLowe and Mediahub 

JetBlue Clients

VP, Marketing: Jamie Perry
Manager, Regional Marketing & Consumer Promotions: Tara Carson
Manager, Brand Advertising & Content:  Phil Ma
Director, Corporate Communications:  Doug McGraw
Manager, Corporate Communications:  Morgan Johnston
Consumer Promotions Analyst:  Jaclyn Costantino 


Chief Creative Officer: Mark Wenneker

Executive Creative Director: Tim Vaccarino

Executive Creative Director: Dave Weist

Senior Art Director: Ryan Montgomery

Senior Copywriter: Tim Bildsten

Senior Art Director: Jay Spahr

Senior Copywriter: Nick Olish 


Executive Director Integrated Production: Liza Near

Content Producer: Eric Skvirsky

DP, Senior Editor: Rob Apse

2nd Camera, Assistant Editor: Jake Stafford

Animator: Eric Ko

Production Supervisor: Kristine Ring-Janicki

Project Manager: Molly McKeown 


SVP, Group Account Director: Drayton Martin

Account Director: Molly Bluhm

Account Executive: Grace Clemow 


VP, Associate Media Director: Rachel Allen

Media Supervisor: Shoshana Levine 


SVP, Account Director PR: Jaclyn Ruelle

Account Supervisor: Becky Brand

Next story loading loading..