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Three CMO Defends Mobile Ad-Blocking Move

  • Marketing, Wednesday, February 24, 2016 6:12 AM

Tom Malleschitz told Marketing at Mobile World Congress that Three's partnership with ad-blocker Shine, announced last week, was about improving the ad experience for consumers, and saving them money. His comments come as the debate around ad blocking becomes increasingly fractious. Explaining the reasoning behind the partnership with Shine, Malleschitz said the operator had spotted that ads took up 20% of a mobile user's monthly data consumption.

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