Around the Net
Native Soars By 156% In Europe
- Campaign, Wednesday, February 24, 2016 6:05 AM
Native ads are due to grow by 156% in Europe over the next five years, reaching EUR13.2 billion (GBP10.29 billion) by 2020, according to research by Yahoo and Enders Analysis. "Native Advertising in Europe to 2020" was released at Mobile World Congress today and found that the market will make up more than half (52%) of digital display advertising in Europe by 2020. In the UK native advertising is set to grow to GBP2.8 billion in 2020, up from GBP1.2 billion in 2015.
