• by Amy Corr  @MediaPostOTL, February 24, 2016

Farmers Insurance launched a delightful campaign highlighting the strange but true claims the company has received through the years. The company held a nationwide campaign asking for wacky insurance claims, and the more than 200 entries became the basis of a series of TV ads and Hall of Claims website to house the wacky events. In a pair of TV ads, J.K. Simmons stars as Professor Nathaniel Burke leading folks through the Hall of Claims museum and telling stories of real-life craziness. In "Stag Pool Party," a swimming pool in Colorado was damaged when a group of stags got stuck in the pool. See it here. "Smash and Grub" tells the story of a homeowner finding a bear rummaging through the family's vacation home. Take that, Goldilocks. Watch it here. RPA created the campaign.