launched a delightful campaign highlighting the
strange but true claims the company has received through the years. The company held a nationwide campaign asking for wacky insurance claims, and the more than 200 entries became the basis of a series
of TV ads and Hall of Claims
website to house the wacky events. In a pair of TV ads, J.K. Simmons stars as Professor Nathaniel Burke leading folks
through the Hall of Claims museum and telling stories of real-life craziness. In "Stag Pool Party," a swimming pool in Colorado was damaged when a group of stags got stuck in the pool. See it here
. "Smash and Grub" tells the story of a homeowner finding a bear rummaging through the family's vacation home. Take that, Goldilocks.
Watch it here
created the campaign.