NEW! 100 Years In The Making, Boy Scouts Sell Milk Alongside Girl Scouts Selling Cookies

by Amy Corr @MediaPostOTL, February 29, 2016

An event that surprisingly didn't take place sooner, the Girl Scouts teamed up with the Boy Scouts to sell cookies and milk, in honor of National Girl Scouts Weekend. Goodby Silverstein & Partners created the event for its "got milk" client. The event was a success: Kids earned patches for their troops and no one got cooties. Matt Williams from Dean Foods donated single servings of Berkley Farms Milk, which were sold for $2 each, with all proceeds going to the Boy Scouts of America. See it here. Whenever people talk about #girlscoutcookies on Twitter, a short version of the film pops up, reminding people that cookies and milk go hand-in-hand. Targeted ads are also running on Facebook.

ad campaign, cause-related, food, video

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