- CMO.com, Wednesday, March 9, 2016 10:09 AM
Quantcast’s CEO and co-founder, Konrad Feldman, and its Austalia/New Zealand managing director, Andrew Double, talked to CMO Australia about why marketers need to
embrace three things: split-funnel attribution, retargeting and programmatic.“Programmatic is very new and attribution is even newer," Double said. "But in time people will be allocating more
budget to what we believe provides incremental value to the plan.” The pair talk about the importance of having a willingness to experiment and getting the best
scale of return for ad spend for clients. Read the whole story at CMO.com »
