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Nectar Aims For Digital-First Long-Term Approach

Fresh from launching the biggest advertising campaign in its 14-year history, Nectar says it is now committed to becoming a digital-first brand and avoiding the pitfalls of rival loyalty cards that place ‘short term’ price tactics over building long-term relationships. Nectar has switched all of its marketing activity to digital-first and its new “Thank You” campaign features a series of TV ads narrated by actor Bill Nighy, which talk up the loyalty brand’s tailored offers and diverse customer base.

Read the whole story at Marketing Week »

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