• Re/code, Thursday, March 10, 2016 9:50 AM

Re/code reports that a startup called Immserv is launching a platform allowing developers of VR content to promote that content with ads. Confusing? The gist is that people have a hard time finding VR content because the medium is very new, so the ad works like YouTube pre-roll, teasing to another game or piece of content. 

There are challenges, of course, in advertising to people while they wear virtual reality headsets. Eric Hine, executive producer for Archiact Interactive (a partner of Immserv's), says you can turn off customers if you’re not careful. 

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