London-based freelance creative team King Jordan, in anticipation of this year's SXSW, decided to have some fun with the increasingly inane (at least in their opinion) subject matter which makes its way into SXSW panels.
The effort is tagged #ProbablyaSXSWtalk and a Web site presents a simple button that you can click to be randomly presented with seemingly whacked session topics that, upon reflection, don't seem all that far from what actually does get discussed at SXSW.
Here are a few:
- 3D, HD… HB?” - why you should turn your agency stationery cupboard into an immersive 360-camera experience.
- “Whisky or Wine? Or coke?” - is it easier to get shitfaced at Cannes or SXSW? (I literally attended a SXSW panel in 2008 that was all about how to successfully drink over the course of the five-day event)
- “SnapCrack” - how to make life-threateningly addictive photo content for your brand
- “Consume Everything” - what social strategists can learn from kids playing "Hungry Hungry Hippos"
- “Labs-olutely Fabulous” - why you should name part of your agency ‘Labs.’
- “Drone Alone” - should drones be allowed to mate?
- “Arise, Sir Content” - why content is only a knight of the realm, and not yet a king
While SXSW used to be a tiny enclave of geeks who would obsess over topics that were irrelevant to most marketers, today's SXSW is very different. The brands have moved into the conversation, which has shifted toward marketing topics complete with all your favorite buzzwords and social network of the week. Anyone remember Meerkat?
So what will this year bring? Last year everyone fell for a girl named Ava on Tinder. Except the whole thing was fake and it was a clandestine promotion for Ex-Machina. I'll be there to check it out. Will you?