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The Independent Launches Campaign For Its Subscription App
- The Drum, Thursday, March 17, 2016 6:42 AM
The Independent's new subscription app, the 'Independent Daily Edition,' has been bolstered by a six-figure marketing campaign launched by ESI Media yesterday to encourage sign-ups to the publisher's latest digital offering. The aim is to encourage consumers to download the app for a one-month free trial, which is priced at GBP12.99 a month, as well as promoting other benefits including auto download by 5am and offline reading.
