• by Sara Guaglione , March 21, 2016

Technology media company IDG unveiled its first company-wide branding campaign last Friday, designed to unify its corporate identity to global marketers.

That brings its brands, like CIO, Computerworld, Macworld and PCWorld under one house.

IDG’s new tagline is “Insights, Intent & Engagement.”

“IDG is speaking to the market with a single, powerful voice that better reflects who we are today: the new model of a media company,” stated Josh London, CMO of IDG.

He added that unifying the market globally made it “easier for customers ... to influence and engage the most powerful audience of tech buyers in the world.”

The brand initiative will be introduced across digital, mobile, out-of-home, events and print.

IDG’s new branding “reflects its evolution from a brand-driven publisher to a global media company,” per the statement.

Another goal behind the campaign is to retain and attract talent, London told Talking New Media. The company will distribute elements of the branding initiative to IDG employees, including brand boxes and posters.

According to the TNM report, IDG hopes to expand its digital audience by reaching out to its technology audience. The company is already all-digital— it shuttered its print edition of CIO in October 2015 — in the U.S. and has one of the first ad networks for tech advertising.

“IDG has made the leap from traditional publisher to data-driven media and marketing machine, with nearly 90% of our revenues driven by our digital capabilities,” explained CEO of IDG Michael Friedenberg. He added that the new branding will highlight the company’s recent changes to its readers and customers.