Commentary
Connected TVs In More Than Half Of U.S. Homes
- by Daisy Whitney , Op-Ed Contributor, March 17, 2016
The rise in over-the-top viewing services has driven connected TV penetration to a majority. More than 52% of broadband homes now have at least one TV connected to the Web, which is an increase of 6 million homes from 2015, according to the latest research from The NPD Group.
Specifically, growth in the number of TV homes with connected TVs has jumped 14% in the last year, which equates to more than 49 million homes in the U.S. The average TV
home has about three devices that can stream programming through TVs -- which can include game consoles, streaming TV devices or smart TVs, NPD said.
Hand in hand with the growth in smart
TVs is the number of homes that access services like Netflix or Amazon Prime. That number clocks in at more than 50% of American homes, according to a just-released report from Pivotal Research.
Even as the number of connected sets
grows, the impact on the pay-TV business remains small. In related findings, Leichtman Research Group said in its newest report
that the 13 largest pay-TV operators, comprising 95% of the industry, lost about 385,000 video subscribers last year. That’s higher than their previous losses during the last two years, but
still represents a mere 0.4% shrinkage in the business. Overall, the top cable operator losses were the smallest that they have been since 2006, the report found.
Looks like all these services are coexisting just fine for now.
Here is our 1997 proposal promoting The Auto Channel Interactive TV, we were laughed at then and copied later on,,, oh well
TACH-TV is a syndicated television concept that bridges the gap between traditional television and the new world of the Internet. For the first time ever a TV show will be produced to be viewed simultaneously by both a linear and interactive audiences. Viewers without Internet access will watch the linear version while those with Internet access will take advantage of TACH-TV’s exclusive interactive features. This concepts’ breakthroughs will provide unparalleled benefits for both the affiliated stations new and existing advertisers as well as car purchasers, auto enthusiasts ,motorsport fans and everyone who owns a car..
TACH- TV is a fast paced 30 minute weekly show that builds on content and viewer feedback from the most popular automotive web network,www.theautochannel.com. Each week TACH-TV reporters will cover
the world of the automobile… from new car news and reviews, consumer and safety information to insiders news from the motorsports world, all with the TACH-TV interactive viewpoint.
Programming content along with TACH-TV’s direct marketing opportunities and merchandising benefits will provide unique and exclusive packages for Affiliates to sell to their number one advertiser category...the Automobile Dealer..
Only one TV station per market will have the right to become THE AUTO CHANNEL NETWORK AFFILIATE .By partnering with The Auto Channel,Inc., each affiliated station will benefit from increased local viewer involvement…increased automotive advertiser involvement…and the ability to attack an existing revenue pool to create new revenue streams ..
I disagree with the premise that this shift is being driven by value offered by thse TV's. It's nearly impossible to buy a TV of reasonable size WITHOUT it being connected.
In other words, this statistic simply may not really matter.