Hey Ad Agencies, Did You Know You Are Stealing Up to 80% of Mobile Users' Bandwidth?
Of the findings, the report read, “The data economy is now a live concern, with cost-conscious users getting by on 1GB or less of data per month. Online advertising, often involving video or rich media or multiple image and script loads, is costing users money in a more direct way than ever before. Publisher mobile pages are bloated and advertising is an enormous part of that."
Kids, there once was a time web pages loaded immediately. Even on dial up! The ad industry has clearly put a stop to that with a massive proliferation of bloatware that's simply killing the user experience. Marketers can only tighten the handcuffs on consumers' so tightly before they break free and refuse to play by their increasingly hard to accept rules.