Around the Net
Lidl Launches First Loyalty Scheme
- Marketing Week, Friday, March 18, 2016 6:37 AM
My Lidl, which launched this week, gives subscribers exclusive content from its resident chef Kevin Love, an area to leave product reviews and a forum to share recipes and shopping suggestions with fellow Lidl customers. The service also has a rewards element, with competitions and product sampling regularly offered to its subscribers. The website also has a blog, suggesting Lidl will become more of a content creation brand.
