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Vice Media ComScore Feb. Tally Falls, A Lot

Variety, Tuesday, March 22, 2016 11:49 AM

Vice Media's Web traffic tumbled 17.4% in February, according to comScore new figures but the slide might be caused by a "traffic assignment" arrangement that actually is suppose to improve the numbers backfired instead. The inventory that Vice makes available to media buyers is actually a combination of its own website, Vice.com, and a collection of other Web properties Vice doesn’t really own or operate, such as ModernFarmer.com and ThePlaidZebra.com. Those sites' traffic gets counted with Vice's so if they fall they can hurt Vice.

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advertising, audience measurement, media measurement, online

2 comments about "Vice Media ComScore Feb. Tally Falls, A Lot ".

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Bob Gordon from The Auto Channel, March 22, 2016 at 2:33 p.m.
more bullshit from the bullshitters ...how can a buyer byuy a site when they dont buy that site?

an exaple of the fuc---g up of media... thans no nothings...
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Paula Lynn from Who Else Unlimited, March 22, 2016 at 5:03 p.m.

Also, VICE is a channel over 100 on "the dial", harder to find and many people will find something else to watch before they get there. Plus, I am not sure what cable package in which they are included. You need an algorithm to figure out what package has what from Comcast which is more like a 3 dimentional chess board.