Essence, part of WPP’s GroupM, has promoted Jesse Cahill to North America Head of Media. Cahill most recently served as North America Head of Planning. His new role was previously held by Rob Reifenheiser, now CEO of the Americas for the digital agency which WPP bought control of last November.
In his new position Cahill is tasked with overseeing all of the agency's North America media disciplines, including Account Management, Advertising Operations, Biddable, Investment, Mobile, Performance, Planning, and Programmatic. He’ll oversee a team of over 100 people across Essence's three US offices. Additionally, he will serve as the New York office lead.
Cahill first joined Essence's New York office in 2012. Before taking on the planning post he held roles including Client Director, Planning Director.
Prior to joining Essence Cahill was a Digital Group Director at Omnicom Media Group. Before that h was Account Director at Medicom's Los Angeles office. Earlier he served at Beyond Interactive, MediaVest and Dailey and Associates.