Mobile marketing firm Vibes announced the launch of a transactional messaging solution for enterprises to automate service messaging. The company also released their 2016 Transactional
Messaging Consumer Report.
Service messages are updates that can take the form of alerts in various channels. The alerts inform users whether payments have processed or orders have shipped.
Marketers using Vibes’ platform Catapult can deliver them via text, push, or through mobile wallet (Android and Apple Wallets).
“With the enterprise shift to mobile, mobile
messaging has become a top priority and complement to email strategies to provide the best experience possible for customers," states Jack Philbin, co-founder and CEO of Vibes.
Mobile phones
were the device of choice to receive service-based messages, according to the report. Also, 70% of mobile users saying they prefer to receive service-based messages on their phones, and 78% that text
was the fastest way to reach them for important updates.
Some 84% of consumers said that service messages had an impact on their decision to work with one company over another. Two out of
three said that service messages influenced their decisions to make a purchase.
Key features of the Catapult platform include: channel prioritization (text, push and wallet messages),
user-friendly transactional messaging templates and logic, real-time in-platform reporting and analytics, subscription management and URL shortening built-in, messaging and transaction APIs and
flexible event APIs.