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Bonne Maman Hires The Bank For First TV Campaign

  • Campaign, Tuesday, April 5, 2016 7:05 AM

Bonne Maman, the French jams brand, is set to launch its first major TV ad campaign after appointing The Bank as its lead creative agency. The Bank won the business, for which there was no incumbent, after a competitive pitch run directly by the brand. MediaCom handles Bonne Maman's media planning and buying and was unaffected by the review.

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