• by Larissa Faw , April 5, 2016

Rokkan has been awarded AOR duties for William Grant & Sons (WSG) to oversee "digitally-led creative" for the brand's core portfolio, including Glenfiddich, The Balvenie, Tullamore D.E.W. Irish Whiskey, Hendrick’s Gin, Milagro Tequila and Sailor Jerry Spiced Rum. 

Rokkan first won creative duties for WSG in December of last year to promote Glenfiddich Single Malt Scotch Whisky’s 14 Your Old Bourbon Barrel Reserve. 

WGS liked the work so much that they expanded the scope to include their core and launch brands following a formal review.

The first work will launch later this year to support the 14-year-old Glenfiddich through multiple channels. Work for other brands will soon after.

This account represents a turning point for the agency primarily known for its digital expertise.  “In the past year we’ve grown more distant from the word ‘digital,'" says John Noe, Co-Founder and CEO of Rokkan.

"It means such a specific thing to some people. But for those who really are digital, we know it to be much more about the connection between people, things, cultures, movements. And with William Grant & Sons, we’ve found a like-mindedness in how we see the role of digital transforming the way we connect people and brands. “