• by Amy Corr  @MediaPostOTL, April 7, 2016

Is this an analog version of Chatroulette? To celebrate the 250th anniversary of the abolishment of censorship, Sweden, along with the Swedish Tourist Association, has become the first country with its own phone number. The Swedish Number +46771 793 336 (+46771 Sweden) can be dialed from anywhere in the world, 24/7, and callers will be connected with a random Swedish ambassador for the country. The Swedish Tourist Association partnered with a provider of contact solutions to create a large switchboard. The cloud-based contact center is used to register ambassadors and connect all calls. No topic is off-limits, so if you want to discuss the Northern Lights, politics, or food, feel free. See an intro video here. Visitors can also check out TheSwedishNumber.com for stats on the number of calls and where they're coming from. Currently, the United States and Turkey are tied for countries calling the number. As of this writing, more than 8,500 phone calls have been placed. INGO Stockholm created the campaign.