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Ad Blocking Is Bad For Programmatic Advertising

  • eMarketer, Wednesday, April 13, 2016 9:46 AM
Three in four U.S. marketers say ad blocking will have a negative impact on programmatic advertising, according to February research from RBC Capital Markets and Advertising Age via eMarketer. The research found that 58% of respondents said that ad blocking had a "somewhat negative" effect on programmatic, while 20% said it had a "significantly negative" impact.
hree in four US marketers say that ad blocking will have a negative effect on the programmatic advertising ecosystem, according to February 2016 research. - See more at:

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