I had never heard of skijoring until I watched this ad for
McDonald's Mighty Angus Burger. In Canada, cowboys strap on a pair of skis and are pulled at a fast pace by horses. It looks hard, scary and a ton of fun all at the same time.
McDonald's Canada visited cowboys at the Calgary Stampede who spend their downtime skijoring. A 360 degree video follows one cowboy from many angles as he's pulled through an obstacle course. When the
ride's over, the men are treated to a Mighty Angus Burger.
Watch it here, created by
Cossette.
OMD handled
the media buy.
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