Priceline.com Launches 'Whatever's On The Line'

Priceline.com launched "Whatever's On The Line, Priceline," an amusing campaign in which the brand weighs the pros and cons of taking certain trips. In the first ad, a woman is unsure if she should attend a destination family wedding. If she doesn't, she might hook up with a distant cousin. See it here. A couple looking to adopt a child overseas visits the boy in his native land first. Good thing, because the boy is more like a 30-year-old man. Crisis averted. Watch it here. A busy grandson wants to delay a trip to help his grandma, but if he doesn't show, a thief will gladly take his place. See it here. A final spot, "Life Lessons," stars former NBA players Latrell Sprewell and David Robinson. A dad ponders taking his daughter to the NBA All-Star game, which isn't cheap. There, she gets solid life advice from Robinson. If they don't go, the pair watch the game on a sports-bar TV, hearing Debbie-downer advice from Sprewell. Watch it here. BBDO New York created the campaign.

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