Priceline.com launched "Whatever's On The
Line, Priceline," an amusing campaign in which the brand weighs the pros and cons of taking certain trips. In the first ad, a woman is unsure if she should attend a destination family wedding. If she
doesn't, she might hook up with a distant cousin.
See it here. A couple looking to adopt a child overseas visits the boy in his native land
first. Good thing, because the boy is more like a 30-year-old man. Crisis averted.
Watch it here. A busy grandson wants to delay a trip to
help his grandma, but if he doesn't show, a thief will gladly take his place.
See it here. A final spot, "Life Lessons," stars former NBA
players Latrell Sprewell and David Robinson. A dad ponders taking his daughter to the NBA All-Star game, which isn't cheap. There, she gets solid life advice from Robinson. If they don't go, the pair
watch the game on a sports-bar TV, hearing Debbie-downer advice from Sprewell.
Watch it here.
BBDO New York created the
campaign.
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