Around the Net

Real-Time Advertising Helps Candidates Deal With Election Unpredictability

Improvements in ad targeting and the ability to execute campaigns in real time have greatly aided candidates in getting their messages out to the people they resonate with most. The incredible speed of these new systems allows for distinct targeting at huge scale. Adding to the seamless ability to serve ads on all digital platforms, candidates can influence a large number of potential voters this cycle.

Read the whole story at AdExchanger »

Next story loading loading..