Forrester Research says there is some topping out of binge viewers when looking at three factors: the percentage of viewers who engage in the behavior; the number of times per month they binge; and the number of viewing hours per session.
For example, among younger millennials (18-26s), the percentage of those who binge watched at least once in the past month dropped to 74% in 2015 from 78% in 2014. Gen-Xers (36-49s) have slowed down even more to 54% in 2015 from 63% 2014.
Those young millennials are also doing fewer binge sessions a month -- 3.0 in 2015 versus 3.4 in 2014. Gen-Xers have also dropped to 1.9 sessions from 2.3 sessions.
Forrester based its research on 3,119
US online adults (18-59s) in in May 2015 and 3,188 U.S. online adults (18 to 58) in 2014 who watch video in a typical month. Also, Forrester surveyed 1,961 U.S. online adults (18-59ers) who binge
watched in the past month.
Good news for traditional linear TV networks: Heavy binge watchers also watch a lot of linear TV -- roughly the same amount of linear TV as those who don’t binge view.
Forrester Research says binge watchers watch 12.3 hours of week of linear TV and movies. This is about the same as those non-binge watchers, who watch 11.8 hours a week.
Binge TV watchers are big TV-video consumers overall: They watch 7.5 hours a week of streaming/downloaded TV or movies versus 3.4 hours a week for non-binge watchers. Additionally, 66% of binge watchers have one or more over-the-top/TV connections; 38% for those non-binge watchers.
Binge TV watchers tally 8% who are cord-cutters; 4% for those non-binge watchers.
These results comes from 2,203 US online adults, 18 years and older, who binge watched video in the past month; and 1,529 U.S. online adults, 18 years+, who did not binge watch video in the past month.