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BHS Administration Proves Relying On Heritage Is Risky

With confirmation yesterday that BHS has filed for administration, its demise is proof that brands can no longer ride on past glories and must innovate to survive. Up to 11,000 jobs and 164 shops are currently at risk as administrators Duff & Phelps look to find a buyer for all or part of the 88-year old high street retailer. 

Read the whole story at Marketing Week »

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