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Carat Names Rick Hirst UK Chief Executive

  • The Drum, Thursday, April 28, 2016 6:25 AM

Dentsu Aegis has picked McgarryBowen London boss Rick Hirst to become the first chief executive for its Carat UK business in the hope his experience in the creative space can help differentiate its media arm. He replaces managing director Matthew Hook, who has been promoted to the newly created role of chief strategic officer for Dentsu Aegis UK and Ireland.

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