Two former agency executives who know a lot about pitching business are now becoming pitch evaluators.
Veteran agency search consultant Dick Roth has sold control of his 28-year-old namesake firm to Matt Ryan and Chris Hayes. The firm has been renamed Roth Ryan Hayes. Financial terms weren’t disclosed.
For the past three years Roth has operated as The Roth Observatory in partnership with management consultant The Observatory, which will now operate as a separate brand and will be known going forward as The Observatory International.
Ryan, who becomes CEO of RRH, is the former President of Global Brands at Havas Worldwide and Global CEO of WPP’s United Network. Hayes, who has the title Partner, is the former Global CMO at HUGE, Y&R, and Code and Theory. Roth becomes chairman of the renamed firm.
With Ryan and Hayes, said Roth, “I’ve found two partners who understand the industry from all angles. With their respective networks and areas of expertise, we’ll be able to respond to the surging demand for strong digital and tech partners.”
Roth has spearheaded agency searches for such blue chip brands as New York Life, Boeing, Infiniti, Honda, Bayer, and Citibank.
Together, Ryan and Hayes have driven marketing strategies for clients in the insurance, government, financial, health and wellness, consumer-packaged goods, automotive, transportation, and energy sectors. Ryan has advised companies such as Jaguar, Charles Schwab, Volvo, and Merck as they sought to align brand strategy, creative, and operations globally. Hayes is credited as an expert in digital initiatives and business strategies and has advised the likes TED, MassMutual, New York Life, SAP, Samsung, and TD Ameritrade.
RRH has offices in Greenwich, CT, New York and Los Angeles.