Omnicom's DAS Forms New Unit To Serve Nonprofits

Omnicom’s Diversified Agency Services division has unveiled a one-stop marketing services offering for the nonprofit sector that it is calling One Hundred.

The new offering is a collective through which clients can tap into services from existing DAS agencies including: Changing Our World, Critical Mass, Interbrand, Ketchum, Porter Novelli and Russ Reid. The One Hundred team will be led by Brian Crimmins, CEO of Changing Our World, who is adding the title Managing Partner of the new entity.

"Our business strategy is built on the collective success we have had in partnering with leading nonprofits, as well as the rapid growth of the nonprofit sector," said Crimmins. "Our experts understand that at the core, nonprofit organizations are about the passions of real people aligning to make our world a better place. One Hundred knows this passion well -- it drives our work every day."

While the One Hundred entity is new, the participating agencies have collaborated for years on branding, marketing and fundraising campaigns. In 2014, Omnicom agencies partnered with over 1,200 nonprofit organizations on brand-building assignments that the holding company claims maximized their social impact.  



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