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WPP Spent $1B On Facebook Last Year, Plus Nine Other Agency Facts You Need to Know

  • AdAge, Monday, May 2, 2016 9:28 AM
Ad Age presents useful facts in its Agency Report 2016. Here are three for starters:. 1. U.S. agency revenue increased 6.5% to a record $46.8 billion in 2015, according to Ad Age Datacenter's analysis of more than 1,000 agencies, networks and companies. 2. Digital captured 41.3% of 2015 U.S. agency revenue, including digital work at all agency types, from ad and media to PR and pure digital plays, up from 39.7% in 2014. 3. All major agency disciplines grew last year, with revenue gains that ranged from 3.8% for customer relationship management and direct marketing to 8.7% for healthcare marketing.

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