Flytedesk, an ad-buying platform that targets millennials, on Wednesday said it’s partnered with SpotX, a video inventory management platform.
More than 50 of the news websites on flytedesk’s platform now offer SpotX’s In-Content Ad Unit, which enables them to place high-yield video ad units into Web pages. This is an advantage for publishers that don’t have the resources to create their own video content to house pre-roll video ads.
The partnership allows hyper-local publishers to offer video ad opportunities that would be impossible to scale for large advertisers individually, according to Alex Kronman, Co-Founder and CEO of flytedesk.
“Millennials are the world’s most valuable demographic, that’s why brands spend more trying to reach them than every other group combined. But when 63% block ads online, and 57% don’t watch TV on TV, they become enormously difficult to reach,” Kronman said via email. The partnership with SpotX brings programmatic video to flytedesk’s member newspapers for the first time.
Since its platform launched eight months ago, the company has run campaigns for Nintendo, Trojan and L.L.Bean, among other global advertisers. It currently runs on more than 500 campuses with a reach of 10 million college students.