The money is to be used for global expansion and product development. The company recently opened a UK office and an EU data center in Germany to keep European data. Recent hirings include executives from Quartz, Google, and Salesforce.
“We evaluated a number of players in this space, and Appboy stood out to us as a front-runner to take on legacy players—a company that has been mobile and focused on CRM from day one,” stated Neeraj Agrawal, general partner, Battery Ventures. Agrawal will join Appboy’s board of directors following the round.
“Neeraj is an industry thought leader who… will provide valuable insights to our team; Battery’s backing also validates our model and long-term vision,” stated Mark Ghermezian, CEO of Appboy.
The company is reportedly thinking about breaking into the marketing cloud from a mobile-first perspective, which means a continued focus on cross-channel/multichannel marketing—a space that’s occupied by giants like Adobe, Oracle, and ExactTarget.
The company says that it has had five consecutive quarters of record bookings and has had a 300% year-over-year growth in revenue.
Appboy has partnerships in place with a number of large customers, including Tinder, Domino’s, SoundCloud, iHeartMedia, and Opera.