Appboy Receives $20 Million For Global Expansion

Appboy, a mobile marketing automation company, announced that it has closed a $20 million series C funding round today. Battery Ventures led the round, and all previous investors participated as well. This round brings the company’s total funding to $45.5 million.

The money is to be used for global expansion and product development. The company recently opened a UK office and an EU data center in Germany to keep European data. Recent hirings include executives from Quartz, Google, and Salesforce.

“We evaluated a number of players in this space, and Appboy stood out to us as a front-runner to take on legacy players—a company that has been mobile and focused on CRM from day one,” stated Neeraj Agrawal, general partner, Battery Ventures. Agrawal will join Appboy’s board of directors following the round.

“Neeraj is an industry thought leader who… will provide valuable insights to our team; Battery’s backing also validates our model and long-term vision,” stated Mark Ghermezian, CEO of Appboy.

The company is reportedly thinking about breaking into the marketing cloud from a mobile-first perspective, which means a continued focus on cross-channel/multichannel marketing—a space that’s occupied by giants like Adobe, Oracle, and ExactTarget.

The company says that it has had five consecutive quarters of record bookings and has had a 300% year-over-year growth in revenue.

Appboy has partnerships in place with a number of large customers, including Tinder, Domino’s, SoundCloud, iHeartMedia, and Opera.

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