Around the Net
Is Mars Leading The Way In Bringing Sales And Marketing Closer?
- Marketing Week, Tuesday, May 10, 2016 6:11 AM
Last week, Mars revealed that the company's chief customer officer has been promoted to the newly created role of chief marketing and customer officer. The decision to bring its sales and marketing department closer together has been made in response to shifts in retail, ecommerce and consumer shopping behaviours, leading Mars to take a "fresh approach to stewarding."
