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IAB CEO: Adblock Plus Is An Extortion-Based Business

Interactive Advertising Bureau (IAB) CEO Randall Rothenberg refused to shake hands with Till Faida, founder of Adblock Plus, in public at TechCrunch Disrupt NY and he minced no words in his dislike for the ad-blocking company, which will whitelist some advertisers if it deems their ads unintrusive (and — for some — when they pay). “I have no argument against anybody using adblockers because there is a kernel of right when it comes to the impedance of user experience,” Rothenberg said. “But as I’ve said before, this is an extortion-based business and hurts publishers.” Noting that most publishers still earn the majority of their revenue from online ads, Rothenberg also said that Adblock Plus "is in the business of taking the revenue that these publishers should earn and then 'diverting it into their own pockets'."



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