Marketo, a marketing software provider, announced a partnership with mobile marketer Vibes to allow their clients to add mobile channels into their automated campaigns. Marketers will be
able to add text messaging, mobile wallet marketing and advertising to their existing campaigns.
“Marketo clients are hungry to amplify their
mobile marketing in order to build stronger relationships with their customers,” stated Mike Stocker, senior director of product solutions and innovation at Marketo. “We’ve created a
solution that empowers marketers to reach consumers on their device of choice with both speed and personalization.”
The mobile wallet integrations allow marketers to add mobile wallet
offers and coupons to their email campaigns that can then be saved to Apple Wallet or Android Pay by those customers.
The integration also allows marketers to use mobile wallets as a
destination for digital ad campaigns in Marketo. Consumers can choose how they’d like to receive their messages (SMS or email)
“In many ways, communication on mobile devices is all
about speed, convenience and ease of use, so it’s only natural that mobile is coming to marketing automation,” stated Jack Philbin, co-founder and CEO of Vibes. “The most effective
marketing is tailored to meet the needs of the end recipient," noting that "consumers prefer mobile.”
Marketo also recently announced new predictive scoring and content marketing features
courtesy of partnerships with Radius and NewsCred.
The announcements come from the company’s Marketing Nation Summit in Las Vegas this week.