Around the Net

Premier Inn Hands GBP15m Ad Account To Lucky Generals

The independent agency fought off competition from Grey in the final round, as well as VCCP in an earlier stage of the process, which was run by AAR. The hotel chain put its ad account up for review in February. It was the first time the brand had reviewed its advertising since appointing Rainey Kelly Campbell Roalfe/Y&R in 2007. Lucky Generals will start work on the account immediately.

Read the whole story at Campaign »

Next story loading loading..