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Habitat Appoints Rapier To Handle CRM And Customer Database

  • Campaign, Monday, May 23, 2016 10:02 AM
The homeware store, Habitat, has appointed Rapier to handle its CRM account following a competitive pitch process against Planning Inc and MRM Meteorite. Rapier has been tasked with helping the brand to develop a "more customer-focused marketing and communications operating model". The agency will create a customer database, new customer segmentation and put together an eCRM programme.

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