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Google Mulls Selling Promotional Pins For Google Maps On Mobile

  • Campaign, Wednesday, May 25, 2016 6:23 AM
Google is turning to Google Maps as its latest source of ad revenue, trialling sponsored pins and searches. The company has been conducting "small scale" experiments on promoted pins that would, for example, allow Starbucks to display a pin prominently to a nearby user looking at Google Maps. According to Google, a third of all mobile searches relate to location.

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