Email marketing technology company Campaign Monitor announced a vertical email solution on Wednesday for publishers that brings together a host of email marketing
solutions and expertise. It's called Campaign Monitor for Publishers.
Kraig Swensrud, CMO at Campaign Monitor, told Email Marketing Daily it helps publishers develop and engage
email audiences to drive traffic and advertising revenue.
“Its different than, say the retail industry, because it’s not about an offer or a promotion code,” he says.
“For publishers its all about content and often that content is long-form and constantly changing.”
Campaign Monitor powers the email marketing campaigns of more than 20,000
publishers, including traditional book publishers such as Simon & Schuster and Penguin, and major Internet outlets such as BuzzFeed, Reddit and Vice Media.
The drag-and-drop builder makes
emails easy to develop and automatically optimizes them to be read on any mobile device. Marketing automation features help publishers set up triggered campaigns that can be personalized based on a
reader’s preferences and behavior.
Additional features include industry-specific email templates, template management and customer support management.
Campaign Monitor is also
releasing a new product integration with WordPress, a publishing platform. Campaign Monitor’s sign-up forms and subscription forms are now easily added to WordPress sites for email audience
subscription development.
“It’s not just about being able to acquire an eyeball here or an eyeball there,” says Swesrud. “It’s about building a massive audience
publications can engage with to drive readers back to their Web site or to look at an advertisement."