This is a rather scary prophecy: Chris Altchek, founder and chief executive of Mic, tells the
Wall Street Journal that it's only a matter of time before all content becomes branded content.
"With a younger generation increasingly blocking online ads and avoiding TV altogether, Mic.com is instead betting heavily on branded content to help fund its news site designed for educated
millennials," the paper reports. “I think branded content will be all forms of advertising in 15 years,” Altchek said during an episode of the
WSJ Media Mix podcast. He said millennials
“essentially don’t consume any advertising that’s not opt-in."
Read the whole story at Wall Street Journal »